Mentorship 031 - Building an artist profile for longevity with a gallery - Frederick McDonald
Frederick McDonald setup Informality Gallery after working with some of the world's leading international galleries. Freddie has worked closely with the Australian Museum and Art Market acting as young ambassador for the MCA Sydney, a benefactor of the Sydney Biennale and was selected to be on a committee with the Art Gallery New South Wales, and was later elected president of the young Members board for the Art Gallery of New South Wales. In this Mentorship Freddie will share is expert knowledge on how to build a relationship with commercial galleries.
It will cover:
Introduction to Frederick McDonald’s background and Informality
Artists' relationship to the gallery and expectations
Building an artist profile for longevity and roles within the art ecosystem