WELCOME
The new Work Show Grow accelerator is a carefully curated programme designed for artists ready to transform their creative work. This programme offers more than just guidance; it’s a comprehensive 12-week journey that arms you with critical tools, insights, and a supportive network, all aimed at elevating your artistic practice and disseminating your work with new confidence.
As you contemplate embarking on this transformative programme, envision a future where your work is not just seen but celebrated, where challenges transform into stepping stones towards success.
As part of the programme you will have a personal coach and mentor to guide you through each step, ensuring your creative project is realised and recognised.
WHAT
IS
THE
PROGRAMME?
➽ EXPANSION ACCELERATOR is a 12-week accelerator which will get your completed or near-completed project out into the world.
➽ The programme focuses on one-to-one mentorship and coaching, community support and professional development. It will provide the tools and tactics for real-world success.
➽ The programme will ensure that your practice is making a real impact. Imagine seeing your work showcased in a gallery, or receiving that email confirming your project’s funding.
With the EXPANSION accelerator, you’re not just moving through a programme; you’re embarking on an in-depth journey of Self Awareness, Strategy, and Action.
This carefully structured programme is designed to empower artists like you with the knowledge, skills, and confidence needed to showcase your work on a larger stage.
Over the course of three distinct sections, we’ll guide you through understanding your artistic goals, developing a solid plan to elevate your existing work, and taking decisive steps to get your work out there and make an impact in the world.
Let’s bring your project into the spotlight it deserves.
TESTIMONIALS
Ania Ready
➽ Ania Ready: “Joining Work Show Grow has transformed my art practice. Suddenly, I became part of a large international group of artists with a shared sense of purpose – to create work and to develop professionally and personally.
➽ Whilst in the school I’ve used the monthly crit feedback to finalise my first artist book, launched a kickstarter, attended my first artist residency and pitched myself for numerous opportunities I would’ve never have been confident to do without expert mentors and other artists around me.
Overview of wrap-around support:
FOCUSED ONE-TO-ONE MENTORSHIP: Transformative impact of having Natasha Caruana as your mentor, meeting with you monthly.
YOUR OWN PERSONAL ONE-TO-ONE LIFE COACH: These monthly sessions are your opportunity to delve deep, and overcome any obstacles with expert advice.
EXTENSIVE WORKSHOP: Monthly session where you’ll learn all things marketing strategies and funding planning.
MONTHLY HOT SEAT: A time for the intimate peer group to come together to share, strategise and learn from each other’s challenges.
FACILITATED CRITS WITH NATASHA CARUANA: Monthly peer crits are an integral way to receive feedback and grow confidence in presenting your work.
GROUP WHATSAPP: a network of like-minded and motivated artists offering
community support at your fingertips 24/7.
IN-PERSON MEET UP: There will be an undeniable energy in being part of this collective. These are your people, sharing in the highs and lows, offering fresh perspectives and support.
Worried about balancing the accelerator with your schedule? Our flexible learning environment is created to support busy artists who are juggling multiple responsibilities.
Elevate Your Work
Strategies to get your project out there.
Limited spots available! Secure your place in our 2025 cohort and start your journey to industry recognition.
NATASHA
CARUANA
MENTOR
Natasha Caruana is an award winning and internationally recognised artist and educator. She works across photography, moving image, and installation. She has had solo shows at the International Center of Photography, New York; Paris Photo; and Rencontres d’Arles, France and has been in group shows at Turner Contemporary, Margate; Institut pour la Photographie, Lille, France; FACT, Liverpool, UK, Nicéphore Niépce Museum, France; Science Gallery, London; and The Australian Centre for Photography, Sydney.
Natasha has been a passionate educator, and for the past 15 years has taught in universities across the world. She is a Senior Lecturer of Photography and holds a part-time post at University of the Arts London. Natasha has an MA in Photography from the Royal College of Art, London and is a member of the Higher Education Academy. She was the first and only one to go to university in her family and has never forgotten the freedom education has brought to her life. She founded Work Show Grow in 2018 to educate and inspire creatives outside of the traditional educational system. Natasha’s speciality is her positive attitude, ability to bring people together, and telling it how it is.
ELEANOR
HATCH-ROBERTSON
COACH
Eleanor Hatch-Robertson brings extensive experience from her dynamic career in media and transformational leadership to her role as a coach supporting the EXPANSION ACCELERATOR. With a degree in Publishing from Oxford Brookes University, Eleanor embarked on her journey with freelance projects across television and advertising for leading fashion, food, and lifestyle brands such as Dazed, Hello!, and Vogue. This path led her to a creative production role at Stylist Magazine, before she moved to NewsUK in 2016. Within this organisation, she has advanced to her current position as Director of Development for Group Operations & Platforms. Throughout her career, Eleanor has refined her expertise in resilience, adapting to change, and navigating professional landscapes.
Eleanor’s coaching ethos centres on providing an authentic and nurturing environment for creatives to discover their inherent strengths and perspectives. She specialises in fostering resilience, guiding individuals through change, and offering actionable strategies to cultivate unbreakable self-belief. Known for effecting meaningful transformations, Eleanor enables individuals to achieve clarity, confidence, and personal growth. As an accredited coach with iCoach EMCC/EIA, Eleanor adheres to a strict code of ethics, ensuring a reliable and impactful coaching experience.
TESTIMONIALS
Anne Nwakalor
➽ “When I joined WSG, I was starting my magazine. WSG was the push I needed to put my ideas into action! The support I’ve received from the WSG community has been essential in being able to publish ‘No! Wahala’ Magazine and distribute it to various educational spaces and community centres across the world.
➽ I’ve learnt so much from the sessions from both Natasha and the guest artists, especially when it comes to being confident about my goals, applying for funding and networking with other artists and industry professionals”.
To maximise the benefits of the EXPANSION ACCELERATOR, it’s important to understand the commitment required both for scheduled contact hours and for independent work. The programme is designed to be flexible, allowing you to integrate it seamlessly into your existing schedule. However, to truly embrace the full experience, you’ll need to dedicate a specific amount of time each week to both contact hour sessions and independent dissemination activities.
The independent work hours are estimated, providing you with a guideline of the time investment needed on a weekly basis. Please remember, these hours are not about blocking out a full day or morning in one go; rather, you have the autonomy to decide how best to allocate this time around your other commitments. This flexibility ensures that you can engage with the programme material in a way that suits your personal and professional life.
Here will find detailed breakdowns of the required monthly overview for contact sessions and for independent work within the programme materials. This total has been broken down to a weekly estimate. Remember, your investment in time is crucial to unlocking the full potential of this accelerator. We trust you to manage this commitment, and our team is here to support you in organising and making the most out of every moment you dedicate to your growth through this programme.
Monthly Contact hours
1 hour – Mentorship
1 hour – Coaching
1 hour – Hot Seat
2 hours – Workshop
Monthly Independent hours
1 hour – Mentorship prep
1 hour – Coach prep
4 hours – Crit prep
4 hours – WSG school Resources
Library replays
16 hours – Dissemination activities
Weekly estimated commitment:
6 - 8 hrs approx.
APPLICATION REQUIREMENTS
Application Requirements:
Booking an Applicant Call: Prospective artists must book a call with Natasha to discuss the programme and their work. If accepted into the Accelerator, you will be asked to pay a £200 non-refundable deposit. Book a call.
Portfolio Submission: You will have until the start of the Accelerator to compile your artist portfolio. This will kick off the process of getting your work out there. We ask all cohort members to submit details of their work to help us understand how you’re currently disseminating it. This information will provide a foundation for our conversations, workshops, and one-to-one coaching. Full details on the portfolio submission will be sent once you are accepted into the programme and the deposit is made.
KEY DATES
Applications open: Friday 25 October 2024
Application Conversation Calls:
Monday 28 October - Monday 11 November 10pm GMT
Deposit:
Successful artists will be asked to pay a £200 deposit. This deposit is non-refundable if you decide to withdraw from the Accelerator but will be deducted from the total programme cost.
Payment Deadline: Full payment or first instalment is due by Friday 29 November to secure your place. The full Expansion teaching schedule will be sent out in December.
Accelerator starts: Friday 3 January
To Join Our Programme:
To-Do Checklist:
Book an application conversation with Natasha
Pay the £200 deposit to secure your place
Complete payment for the Accelerator
Create and submit an artist PDF portfolio
Start!
TESTIMONIALS
Louise Francis Smith
➽ “WSG has been so valuable to my practice. After taking part in the Funding workshop I felt confident enough to apply for DYCP Arts Council funding and was successful! This totally changed how I was working and gave me a confidence boost to apply for exhibitions that I didn’t think I would have a chance of getting into but I was accepted for.
➽ Being part of the WSG community has been a brilliant and supportive experience (both personally and for my practice) and has helped me prepare for things like putting on my first solo show.
➽ I would highly recommend WSG to anyone who is wanting to take their practice further but is not quite sure how to make that happen. I’ve learnt so much more than I did on my Fine Art degree and it’s certainly given me more confidence”.
Embarking on the EXPANSION ACCELERATOR represents a transformative
investment in both your personal and professional growth as an artist.
If your application is successful, We understand the importance of flexibility in managing this investment, which is why we offer payment options. Instalment payments are made upon agreement to the legal terms of the plan.
NON-WSG ARTIST
Full Cost: £1,959
WSG ARTIST
Full cost: £1,797
PAYING IN FULL
Payment to be made by Friday 29 November
PAYING BY 4 MONTHLY INSTALMENTS
First payment to be made by Friday 29 November to confirm a place
FAQs
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As an overview each month there will be; one-to-one mentorship and coaching sessions, facilitated crit, workshop, hot seat, and access to the Expansion artist community 24/7 via WhatsApp. There will also be one in-person meet up.
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The ideal participants, whether it’s emerging or established, is an artist with a completed or near-completed project who is ready to invest in and actively work towards expanding their reach.
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If your application is successful, you can opt for instalment payments, which are made upon agreeing to the legal terms of the plan. We currently offer a four-month payment plan. If this doesn't suit your needs, please get in touch to discuss alternative options on a one-to-one basis.
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No refunds given once the programme has started.
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To fully benefit from the programme, including attending sessions and working independently, an estimate weekly time commitment required is 8 hours approx. These hours can fit around existing commitments. The programme does not require a full free day a week. We are flexible.
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A. To secure your place, please book onto an application conversation with Natasha HERE or click the link in our instagram bio. We’re excited about the prospect of working with you. Do keep in mind that spaces in this programme are limited, so we encourage you to secure a call soon.